Easy Way to Expand Your Network

According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking. Dan Schawbel on Mashable noted it is as high as 80 percent.

So with LinkedIn membership increasing by one professional every second, how do you expand your network beyond the professionals with whom you have a direct relationship?

One opportunity may be to build a network bridge between LinkedIn and Twitter, and capitalize on a key benefit of each. LinkedIn promotes group memberships (e.g. by profession, college alumni, shared interest, or location) but outside of your immediate contacts, you are unlikely to go through a list of all 5,973 alumni of your school to find a potential networking opportunity.

Twitter, on the other hand, promotes open sharing of your professional identity, but it lacks an efficient way to identity and group common interests or backgrounds.

So how do you build a network bridge between the two?

It is actually quite simple and has proven to be kind of viral for my two alumni groups on LinkedIn - James Madison University Alumni Association and University of Virginia Alumni (UVA).

Here is my recommendation:

1. Start a simple discussion item in your LinkedIn group to get the discussion thread and network going.

For example...

Discussion Topic:
Group Members on Twitter?

Discussion Additional Details:
Respond to this post with your Twitter url and a brief discription so that other group members can follow you. Please look for opportunities here to establish connections, promote businesses, and support each other.

Please invite others to post as well.

Thanks,
Brent
http://twitter.com/InterviewAngel

2. Be the first person to respond to your discussion item so that other people see your example. This will keep the responses in a standard form and help get things going.

For example..

http://twitter.com/InterviewAngel

Description: Launched Interview Angel in December to provide job seekers an inexpensive tool to prepare for and use in interviews. Product also marketed to professionals in recruitment and human resources. Offering daily advice and referrals on Twitter to help people get hired.


By following this format, you are providing a direct url to your Twitter account so that people can easily follow you if they see a networking opportunity. Importantly, once the discussion thread gets going, you may quickly discover a valuable connection to someone else in your LinkedIn group. If you are the first person to start this viral discussion in your group, it will be like the Cheers theme song where everyone knows your name. You will always be listed at the top of the discussion thread. Can't beat that for publicity - whether you are a job seeker, recruiter, or entrepreneur!

Ever since I started these "discussion items" in some of my LinkedIn groups, the responses (and potential networking opportunities) have increased every day. Through this social media experiment, I have now built business connections with people across the country that, most likely, would never had been done otherwise, and these connections are increasing every week. Now, that's the power of social media to expand your network!

Since most groups in LinkedIn are private (e.g. you have to be a graduate of a certain school), I have created a new public group in LinkedIn with my company's namesake (Interview Angel) to demonstrate an example of this discussion thread in LinkedIn. You are welcome to check it out here.

If you are a job seeker or a professional in the business of helping other people get hired, you are welcome to add your Twitter url and description to the Interview Angel Twitter discussion thread. You are also welcome to add your information to this blog post.

Happy networking!